Steve’s Book

Learn the secrets to selling materials, supplies, and services to a very unique type of customer, the home builder. Selling to Builders 2 helps you understand what motivates home builders to purchase and what builders value in sales and service professionals.

Author Steve Monroe takes you step-by-step through the process of setting up and managing a sales territory. Whether you are a real estate broker, trade contractor, supplier, or a member of one of the countless other professions that sells to home builders everyday, Selling to Builders 2 is an indispensable resource.

Includes a Resource CD with 17 assessments and forms taken from the book that you can print and use for planning and implementing your sales strategies.

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