Marketing Essentials for Smart Builders

Builders of sustainable housing do a great job of construction, but are often challenged when it comes to marketing their homes. Participants will gain valuable insight into what they can do immediately to sell their homes, including working with appraisers.   Attendees will learn:

- The four questions that will separate you from your competition.

- The four steps necessary in preparation of an effective marketing plan.

- The three keys to new media marketing and how they drive traffic to your homes.

- Where to place your hard-earned marketing dollars for maximum effect.

- How to coordinate all collateral marketing material to get positive attention.

- How to develop a team in working with Realtors ® and appraisers to recover the true cost of green building.

- The questions to ask of marketing consultants and Realtors ®.

- How to do basic market research for who will buy your product/service.


Available in half and whole-day formats.  Attendees will be given a copy of Marketing Essentials for Smart Builders, an asset from which no material for the workshop has been drawn.