Every town of any discernable size has them: family-owned businesses that are being challenged by “The Boxes”. Why not just close up, go home, sit on the porch, and recall the good-old-days? Many are. Why not take advantage of the assets these businesses have to take on the retail giants and win the day. It can happen. Smart owners will learn:
- What their strengths are and how to get stronger.
- Where their weaknesses are and how to eliminate them.
- How to probe the underbelly of the retail giants to strike hard and fast.
- How to take advantage of the larger size of their competitor and use it to their advantage.
- Who said it had to be a fair fight? Learn the positive techniques used by pirates who took on whole navies, much larger ships, and won the day.