Programs for ASSOCIATES…

Introduction to Selling to Builders.  An in-depth look as to what is required to selling to builders successfully. The workshop will include planning, territory management, building a profitable network, and sales presentation skills. Emphasis will be on selling small and medium volume builders.

Advanced Selling To Builders.  Attendees will need to have a minimum of 5 years of selling to builders.  The workshop will include product comparison selling, developing creative contract strategies, overcoming objections, effective communication skills,advanced closing techniques, and an introduction to Neuro-linguistic Programming.

Marketing to Professional Remodelers. This is the one segment of the construction industry that is recession and interest-rate proof. It continues to grow each year. Many lumberyards have ignored this very profitable area of business. This interactive workshop takes a big picture look at the market while providing 37 specific things that lumberyards can implement either to get started or grow their business with remodelers.

Sales and Marketing to Large Volume Builders. Attendees will learn how to prospect and present their products in this most challenging market … and what needs to be done to retain their business. Includes solid, practical information gathered from numerous interviews with purchasing directors.  


The Dominator.  Business-changing workshop written for companies and individuals marketing products and services to builders/remodelers who are challenged to keep sales growing, regardless of the economy. They will learn ideas that can immediately strengthen their position in the market.